Premier Equipment, one of Ontario’s leading John Deere dealerships is merging its Mount Forest and Listowel staff together under one roof in its all-new facility in Listowel.
“Challenging ourselves to be ‘best in Canada’ and a conviction of ‘continuous improvement’ helps guide us in our daily and long term goals at Premier. We are embarking on the next chapter of our business by investing in new facilities and infrastructure to help equip our teams to provide ‘best in Canada’ service,” says Ian Verbeek, Co-CEO/COO.
The bringing together of the Listowel and Mount Forest teams is the first of a series of changes and investments that the dealership is making in its infrastructure over the next number of years. The company has a number of other active projects to improve facilities, including the building of a new facility in Norwich, which will see the merger of its Simcoe and Courtland operations – slated for the spring of 2022.
“Our goal is to provide the resources to maximize efficiencies, increase the breadth and depth of our offering and growth for our teams in many ways,” says Allan Dueck, Co-CEO/CFO. “The new facility in Listowel represents more than twice the parts and service capability than the existing Mount Forest and Listowel operations combined – toping nearly 56,000 sq ft. This is an opportunity for us to enhance our service to customers in Perth, Huron and Wellington North – adding resources and leveraging the experience and capability of a larger team.”
“Although it does mean change for our Mount Forest customers, we are excited to be bringing our staff teams together – and look to continue to provide service and support to the area with increased mobile service, parts and equipment pick-up and delivery,” says Store Manager, Tim Dowd.
Currently employing over 30 staff members, the new operations in Listowel boasts over 19,500 sq ft of shop space to accommodate up to 20 technicians, additional mobile service vehicles (6 in total), overhead cranes and automated fluid systems to maximize efficiency and safety. The new facility will act as a significant parts warehouse for the dealership.