Sales Representative - Smithville, ON

Location: Smithville, ON
Type of Employment: Full-Time

Premier Equipment Ltd is a full-service John Deere dealership specializing in agriculture, lawn and commercial grounds care and compact construction equipment. With heritage dating back to the 1950's, our organization has grown through the decades bringing to life John Deere's commitment to customers of quality and innovation.

Premier proudly serves Southern Ontario with 8 locations (Alliston, Ayr, Elmira, Listowel, Ospringe, Tavistock, Smithville and Norwich), offering a robust parts inventory and over 90 technicians able to provide service and maintenance.

Our Purpose statement is “To be the best part of our customer’s day by improving their business and lifestyle.”

We appreciate that customers have many options when it comes to who they select to meet their equipment and service needs – be it for their business (farm, landscape or compact construction) or for their lifestyle (lawn, garden, home and workshop). When customers call on Premier Equipment it is because they have a problem or need they require assistance with – could be an equipment or technology need, or a repair or service need. Whatever the circumstance, we challenge our staff to be the “best part of our customer’s day” by effectively providing them with quality products and exceptional service to meet needs and make their business more productive or their tasks around their home or property more efficient or enjoyable.

We offer competitive wages, a competitive benefits package, RSP matching and Profit Share along with many other perks. As an essential business, we offer secure employment with an engaging team atmosphere!

Come and hear what we are all about!

Essential Duties:

  • Market, demonstrate, and sell new and used Turf, Compact Construction and Small Agricultural equipment.
  • Promote other goods and services that the Company has to offer.
  • Stay informed of Company promotions or special events in all departments.
  • Profile new and existing customers, while ensuring existing customer satisfaction with products or services.
  • Keep abreast of business trends that will affect customer purchases.
  • Attend and participate in John Deere Product Training, in-house training seminars, Turf/Landscape/Construction trade shows and Farm shows.
  • Stay current on product knowledge, features and benefits of all equipment potential saleable by the Company.

Skills and Requirements:

  • A competitive, self-starter, who is disciplined and goal orientated.
  • Excellent communication and good listening skills are a necessity to determine the needs of our customers.
  • Good organizational and time management skills are required.
  • Familiarity with current Turf, Landscape and Construction practices is an asset.
  • Knowledge of AG, Turf, Landscape and Compact Construction equipment is an asset.
  • Rotating weekends may be required.

At Premier Equipment, we are committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We offer accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.


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